Concept

MeisterSinger - Striking a new note in watch design

In the vocal schools of the receding middle ages, the meister singer appellation was granted to the pupil who best understood how to strike each new note. Richard Wagner's chorale "Die Meistersinger von Nürnberg" is based on this piece of history. An artist wishing to create something really must first be familiar with all the essential works of history of the chosen genre. Manfred Brassler, creator of the MeisterSinger collection, is entirely convinced of this. As a connoisseur and enthusiast for antique timepieces, he has spent years making a thorough study of the styles and features of clocks from all eras. In his devotion to this rich tradition of clock- and watchmaking, it has always been his aim to create a watch that is contemporary and meaningful in the modern age, a watch that evokes the zeitgeist of the new millennium without breaking entirely with established tradition.

A new sense of time.

"The clock, not the steam engine, is central to the Industrial Revolution" wrote American historian Lewis Mumford in his history of culture in 1934. Indeed the clock has totally altered our way of life.

Precise measurement of time is taken for granted nowadays. Measurement of time is playing an increasingly dominant role over us and our daily lives. This is a development which MeisterSinger watches are seeking to counteract.

They convey a sense of peace amid the bustle of the modern age.

Pictured: "Die Meistersinger von Nürnberg" - IIIrd Act, lithograph by Hanns Printz

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