The Idea
MeisterSinger – take your time
The omnipresent acceleration has reached its peak.
Life is moving faster and faster. In order to be present anytime and anywhere—at least virtually - we send information around the globe via internet seemingly faster than the speed of light. We learn how to adapt to the pace of time.
Still each one of us perceives time subjectively. Time flies on the first night of romance, but seems to drag on forever on a dentist’s chair. The rhythm of time wants to bring us in line with our own time. As much as we can we try to create some free space and to take some time out. Good things take time: "Haste makes waste." Find yourself in peace again and again, so that this precious life is not wasted.
The MeisterSinger one-handed-watch addresses that need. Perhaps the most relaxing way to tell time.
"The clock, not the steam engine, is central to the Industrial Revolution"
wrote American historian Lewis Mumford in his history of culture in1934.
Indeed the clock has utterly altered our way of life. Precise measurement of time is a matter of course for us nowadays, even if that is not always perceived in a positive sense. Measurement of time affects our daily life in countless ways.
It is the adverse aspects of this development that I seek to contradict with the MeisterSinger watches. For me they convey a sense of peace amid the bustle of the modern age.