About the freedom to take time ...

Can a watch influence its owner not to be determined by time, but to decide how much time an hour provides to him.

Albert Einstein once said: „Time is what you read on a clock". This attitude of Einstein is evidence of a relaxed and superior handling of time. A man like Einstein was whether in need to rush after minutes and seconds nor was he subject to the dictate of time, as many people are today.

 

Life in the 21st century is directed by more and more accurate and precise insights. The requirements on both technology and progress, which are brought about by modern times, do not exclude humans. In addition, these times require that a human thinks and decides for himself. This includes the individual decision on how he lets time pass by.

 

Who, unlike Einstein, does not posses enough sovereighnty related to this requirements, quickly goes to rack and ruin, gets exhausted. The result are more and more people who suffer from modern deseases of civilisation. The Burnout syndrom is by no means just a manager-desease, in fact, it spares no profession. For many, there is nearly no way out of this vicious circle. It needs a fundamental change of the personal attitude to time, to acquit oneself of the perseverative spiral of time pressure. A decisive step is to relativise time.

 

For this purpose we dont need Einstein. With a little trick, a MeisterSinger watch manages to make the time to what it actually is: relative. Everyone knows the impression, that hours just fly or that seconds pass by as slowly as minutes. Time is, what we make of it and a MeisterSinger watch helps the wearer to make the most of his time. With just one hand, it bethinks itself of the beginning of horology and shows the time in unhurried 5-minute-steps. It takes away the hectic pace from everyday life and generates a lasting sense of deceleration for the wearer of the watch. An attitude, which is – especially because of the demands made on modern people everyday – more up to date than ever!

 

On the fascination of a MeisterSinger

Many MeisterSinger owners point out, that they love their MeisterSinger watches so much, because they feel very relaxed when they look at it. They have the feeling, that the watch slightly decelerates their rhythm of life. Every look brings a timeout from the daily routine, a deliberated deep breath within the rush. How can this astonishing effect be explained as we are normally rather driven by time?

 

A MeisterSinger is already due to its technique something very special. Even if MeisterSinger carries three hand watches also, the company from Münster is first of all known for their single handed watches. Founder and head of design Manfred Brassler is mainly fascinated by old clocks, the first mechanical ones from des 17th century. Back then, single handed watches were very common, no one would have been able to read the time from two hands. It wasnt nescessary to arrive on the dot, because knowing the approximate time sufficed to manage the daily routine. More with a rather undertermined feeling than a definite knowledge, that a very special watch was in the making, Brassler designed the first MeisterSinger watches with a puristic and clear approach in terms of the first mechanical watches ever. The result, the reduced look which is typical for MeisterSinger and the measuring instrument character inherenting the watches, led to the insight rather by chance, which potential a MeisterSinger has. What however causes the feeling, that a glance at a MeisterSinger adds value to the mere reading of time?

 

In search of the exceptional harmony of the watch it is possible to detect different constitutive criteria. All dials feature the same harmonic arrangement of the numerals, which is achieved by appending a leading zero to the single digit numerals. A needle hand, which one expects more on a speedometer or other measuring instruments, shows the time in unhurried 5 minute steps with its tip. This timing takes the restlessness from the time and creates harmony and deceleration. „It is a bit as if you look at the Mona Lisa“, Brassler explains the decelerated feeling, which arrives when you look at a MeisterSinger, “you look and you don’t know what it is, but it is there.” It ist he lacking ability of the expression which causes this specific impression that makes MeisterSinger watches so special for their fans. This watch which in fact doesnt want to be one, is more a pure measuring instrument and therefore rises above every showing off attitude, which many luxury watches have. According to this, one can find MeisterSinger enthusiasts especially among those people, who already have found their peace of mind, who know what life is all about, who rest in themselves and take the liberty to handle time generously. A typical MeisterSinger owner maybe is sometimes short in time, but knowingly enjoys it. The clear and unique expression of a MeisterSinger as well as the chance to measure and enjoy time more calm make this single handed watches a strong and fascinating measuring instrument.